Step One: Establishing your brand
Branding is definitely less mysterious when you realize that as a business owner, it really is all about becoming known for your specialty and for how people perceive you as a person, product or service.
Instantly it becomes obvious that consistency will be the key in setting your brand. You need to always provide the same answers to these questions:
• What do your clients think of, when they…
o See your photo?
o Hear or read your name?
o See your logo?
o See the colors and graphic elements associated with your website and products?
o See your name/coaching title in their email inbox Subject Line?
o See a product or new blog post announcement?
• What emotion do they feel?
o Pleasure?
o Anticipation?
o Relief?
o Annoyance?
o Boredom?
• What words naturally recur, when people describe you or compliment you?
o Reliable
o Upbeat
o Inspiring
o Trustworthy
o Rock-solid
o Whiny
o Erratic
o Uncaring
Don’t just skim through the previous lists: Stop and really think about how people react to you:
• On social networks
• In blog comments
• In forums you run/belong to
• As email feedback
Above all, answer this question for yourself “what do my clients really want and need from me?” Then set up all of your branding to consistently provide this. Be generous. Become known for your specialty ?