Creating a brand that is timeless, distinctive and memorable can help your business or product stand out among your competitors (or shall we say others in your industry).

Have you ever wondered how big corporations such as Sony and CBS are able to establish their corporate images? The answer is simple: by creating a unique and impressive identity. These images play a key factor in promoting their products and services.  And how are they able to do this? By hiring brand identity designers. Next question… what is a brand identity design and who are these designers?

It has been said that a good and strong brand identity is the most potent weapon in the marketer’s arsenal. Creating a brand that is timeless, distinctive and memorable can help your business or product stand out among your competitors (we mean – others in your industry). Brand identity is associated with the visual aspects of a company or business or brand. 1) It represents how a company wants to be seen 2) how the company illustrates its image 3) how and where it is seen and 4) what it looks and feels like to the customer.

A company’s brand identity can be represented through a unique logo or signage that is incorporated on all the company’s materials such as business cards, websites, social media images, packaging and so on. The visual side of branding is what often helps the customer to remember the company. Consequently, the design can be one of the company’s best marketing tools as it communicates the company’s vision and values into an image that customers become familiar with. A good visual identity or imagery is important for all businesses since it is often what attracts people who aren’t drawn in by words and numbers alone.

To be able to create good and effective design, many company’s hire professional graphic designers. These designers create logos, websites, promotional materials, and advertising campaigns that promote and establish the company’s identity. Their job is to provide new and innovative ways to combine images and words to express the key message of the company. A good designer should possess an innovative outlook and problem solving skills. Typography and illustration are key areas in which the identity is formed.

Simply put, brand identity design is an artistic and practical approach that focuses on the needs of the company in areas such as marketing, packaging, product branding, communications and website design. So, if you are a business owner wanting to create a good and lasting identity in the market, perhaps the professional help of agency can benefit you a lot.